Zoe Yanpei Li

lzoeyanpei@gmail.com

Linkedin

Instagram

Zoe Yanpei Li

Linkedin

Instagram

whimsy

Place typography

2026

Typography

Concept

Text and fonts can give a location visual identity. At Transmedia Type Lab, the project explores how type can interact with space, spark curiosity, and invite passersby to pause.

Elevation Sketch

Index

reverie

reverie

Vodka Branding

Vodka Branding

Vodka Branding

The Archive of People

The Archive of People

Digital Archive for Jungian Archetypes

Digital Archive for
Jungian Archetypes

Digital Archive for Jungian Archetypes

Seasoned Baltimore

Seasoned Baltimore

Website for Baltimore Industrial Museum

Interactive History

Website for Baltimore Industrial Museum

Beyoncé

Beyoncé

Self-Titled Album Rebranding

Self-Titled Album Rebranding

Self-Titled Album Rebranding

HSBC

HSBC

Owning a Pantone

Owning a Pantone

Owning a Pantone

Zoe Yanpei Li

instagram

Linkedin

© 2026 Zoe Yanpei Li.

Zoe Yanpei Li

instagram

Linkedin

© 2026 Zoe Yanpei Li

Zoe Yanpei Li

instagram

Linkedin

© 2026 Zoe Yanpei Li