Beyoncé: Self-Titled Album
Released in December 2013, Beyoncé is the singer’s critically acclaimed fifth studio album and a ground-breaking cultural milestone. Secretly dropped on iTunes without prior promotion, it pioneered the modern "surprise release" and was formatted as a complete visual album, featuring a short film for every track.
2025
Branding, Packaging
Concept
Alcohol is a bond that facilitates interpersonal interaction, but it can also be a social obligation. Drinking is an inevitable part of reunions and parties, so saying no can be tricky when you are expected to “share the fun”.
As a vodka brand, reverie challenges that pressure. Beyond offering original flavors that refresh every cocktail, reverie redefines what drinking could feels like: personal, relaxing, and free of the pressure to fit in.
CD Front and Back
T-Shirt
Badge (Top Left) Bus Stop Poster (Bottom Left) Spotify Player Interface (Right)
Research
Vodka is the backbone of the alcohol industry, in which the change in consumer behavior is taking place as young generations become the majority of consumers. The popularity of RTD and flavored vodka has risen in recent years, and reverie crafts its products to respond to this cultural shift.
The designer extends the signature pattern in different scenarios, transitioning the act of drinking into a lifestyle: Besides being a foundation for cocktails and a social lubricant, vodka can also embody the pleasure of relaxation and individuality.
"Self-Titled" Part 4. Liberation Interview with Beyoncé
Mood Board Inspired by Album Videography
