HSBC: Owning a Pantone
HSBC is one of the world’s largest banking and financial services organizations. Founded in 1865 in Hong Kong, Its iconic color, Pantone 1795C, has been at the forefront of the business, from everyday banking to years of innovation. And red is a hugely important color in the history of Hong Kong, HSBC’s home. HSBC has launched a series of HSBC Red products, from tote bags to laptop sleeves. But they want to go further. How can an international bank to own red in a way that makes it synonymously theirs?
2026
Branding
Research
HSBC is one of the world’s largest banking and financial services organizations. Operating in over 50 countries, HSBC serves approximately 41 million customers worldwide. The multinational bank provides a comprehensive range of services, focusing primarily on commercial banking, global banking and markets, and wealth and personal banking
Research
They are specifically targeting those with an international mindset, a love of travel, and excitement about the opportunities the world has to offer, especially those with significant disposable income who are looking for a bank that can offer them premier services.
Research
The strategy saturates these transitional spaces with HSBC’s signature color, turning passive corridors into an engaging, sequential journey. By selecting high-traffic international hubs that align perfectly with our target demographic of global professionals, we ensure immediate, high-value resonance. As passengers move through these environments, our campaign narrative unfolds organically step-by-step.
