HSBC
Owning a Pantone
2026
Branding
Research
HSBC is one of the world’s largest banking and financial services organizations. Operating in over 50 countries, HSBC serves approximately 41 million customers worldwide. The multinational bank provides a comprehensive range of services, focusing primarily on commercial banking, global banking and markets, and wealth and personal banking
They are specifically targeting those with an international mindset, a love of travel, and excitement about the opportunities the world has to offer, especially those with significant disposable income who are looking for a bank that can offer them premier services.
Challenge
HSBC's iconic color, Pantone 1795C, has been at the forefront of the business, from everyday banking to years of innovation. And red is a hugely important color in the history of Hong Kong, HSBC’s home. HSBC has launched a series of HSBC Red products, from tote bags to laptop sleeves. But they want to go further. How can an international bank to own red in a way that makes it synonymously theirs?
Research
Solution
The strategy saturates transitional spaces including airports and metro stations with HSBC’s signature color, turning passive corridors into an engaging, sequential journey. By selecting high-traffic international hubs that align perfectly with our target demographic of global professionals, my design strategy ensures immediate resonance. As passengers move through these environments, my campaign narrative unfolds organically step-by-step.
