reverie
Set free your spirit.
2025
Brand Identity, Packaging, Motion Graphics
Context
It's Friday night. The workdays have drained your energy, yet a glass is offered to you with an expectation, "Just have one!" Refusing to drink at this moment is like a social crime, as you are expected to share the fun.
reverie is a quiet rebellion against that social pressure. More than vodka, it is an escape from the mundane and a reminder of serenity. No more performance. reverie reclaims your personal autonomy with a carefree attitude.
Research
Before the brand takes shape, I dig into market research to identify what drinkers actually crave. According to the Distilled Spirits Council and Suntory Global Spirits, fruity flavors are becoming popular, and the trend of RTD (Ready-to-Drink) continues to rise among Gen-Z audiences.
Peach Flavor
Unflavored
Citrus Flavor
Solution
Inspired by slow, unwinding seaside vacations, I want to capture the pure escapism of a secluded shoreline. The flowing visual cues invite you to drift away from social pressure, while the sleek metallic glaze reflects the crisp bite of reverie’s premium vodka.
Solution
Reverie, which means daydreams in French, embodies this contemplative escape from the mundane. Even the lowercase 'r' is intentional. It is a quiet rejection of rigid formality, setting an unpretentious, intimately casual tone.
I visualized the conceptual strategy in the packaging design and extended it to multiple formats based on the market research, including canned seltzer, cocktail menu, and coasters. Besides the patterns, the visual cue of the ocean waves also blended into the wordmark and typography to solidify reverie’s impact across different channels.
